For the Marketing Professional
Customers’ attitudes and buying behaviors are constantly changing.
And the rate of change can be steady or dramatic. In the 10th consecutive Most Memorable New Product Launch survey, for example, consumers’ recollection of new product launches increased steadily to 57% in 2011 from 55% in 2010, and 49% in 2009. But fueling that steady shift are the many new ways to learn about a new product launch - like Facebook, Twitter, and You Tube. Here the numbers are more dramatic: in the survey results on social media sources and influence behind product launch recall, Facebook was cited by 40 percent of respondents, a huge jump from 2010 at 17 percent and 2009 at less than ten percent.
The challenge is to capitalize on these newly developing patterns of customer behavior.
To do this, you need more than just reports on what was consumed last week and how the last campaign performed. Instead, you need actionable insights, gleaned from the aggregate of all your sales, business, and social media data, to guide your choices for what to suggest next, anticipating your customer’s subsequent need and delivering the right information, offer, or promotion for that moment. Not only do you need to anticipate each customer’s next step in the buying process and customer lifecycle, but you also need to understand the personal preferences that distinguish different groups of customers, as well.
Quant5 has the expertise and analytic software to help you maximize your future revenue potential.
The principal objective of Quant5’s solution is to provide global companies with powerful, cutting-edge customer analytics that apply to problems of genuine managerial interest. These analytics focus on inferring unobserved “types” of customers and using these inferences to predict what they will do in the future.
Quant5’s Customer Analytics utilizes a user-friendly software interface powered by advanced quantitative modeling that integrates with proprietary algorithmic technology developed at and by MIT software engineers and data scientists. With the recent advances in economics, machine learning statistics, optimization and data mining, we are now able to produce novel and actionable insights regarding your customers’ behavior to increase the effectiveness of your marketing, sales, and service strategies.