“It’s clear that traditional analytics approaches were not designed or intended to handle the breadth of channels, devices, volume, and speed that fuel today’s digital interactions. The endemic symptoms of these gaps are plain for anyone to see: the proliferation of analysis tools, the explosion of data warehousing projects, and the struggle to translate analytics into actionable insights. It is abundantly clear that we need to take a step back and re-imagine an analytics framework that adequately supports modern digital marketing.”
Joseph Stanhope,
Senior Analyst
Forrester Research
Events
The Community Rowing Boathouse in Newton, MA
May 10th, 2013
9:00 AM - 11:00 AM
Doug Levin, Quant5 CEO - Speaker/Presenter
Planning-Ness Conference: http://planningness.com/
Today there are numerous challenges facing marketing departments in businesses. One of the most significant for marketers of all sizes is the need to gain “actionable” insights from the ocean of data that includes social media, real-time and mobile and an enterprise’s legacy systems. This is one of the most significant challenges and promises of “Big Data”.
Predictive Analytics is regarded as one of most important ways marketing departments can derive and put into practice mission critical insights derived from Big Data. The goal is to ultimately become a catalyst for creating a new “data centric” business culture. This “Planning-ness” session will provide a survey - using a non-technical approach - of how predictive analytics can be put into daily practice in marketing organizations of all sizes - from large enterprise to a modest small business.
A hypothetical case study based on the firm “Lucy Couture”, an eRetailer, will be used to illustrate just how predictive analytics can be easily and almost effortlessly used to help the CMO achieve their goals for increased revenue and improved profitability. It is a very exciting journey that is happening today. Come join us!
Columbia Business School, New York City
Doug Levin will serve as a speaker and panelist at the combined London Business School & Columbia Business School executive education strategy course: "Competing on Data", March 15, 2013, 1:00 – 4:00 pm
Location: Columbia Business School, New York City
Doug Levin will be speaking on the subject of "The Technology Startup" in Pito Salas' Class at Olin College of Engineering as a webconference. 1/31/13 from 11:30 a.m. to 12:30 p.m. EST
Day: January 30
Topic: “The Value of Big Data for the Enterprise”
Join information industry expert, Vicki Raeburn as she explains how to transfer raw data into useful information for your enterprise. Quant5’s VP of Engineering, Todd Wildman will demo of Quant5’s Customer Analytics applications. And, there will be time at the end of the webinar for Q&A.
View recorded webinar here