Measurement is a key discipline for any modern marketer. Measuring the performance of inbound and outbound programs, branding efforts, and other initiatives are critical for understanding marketing effectiveness and its impact on driving sales. Yet, a Fournaise Marketing Group survey reported that 73% of CEOs think marketers lack business credibility Read more…

Last Friday we spoke at the Planning-ness conference. Planning-ness is a “un-conference” for folks in advertising and marketing and other professions who are creative thinkers but want a hands-on, practical approach to learning.  In contrast to other conferences where speakers address topics via a traditional one-way lecture approach, Planning-ness encourages Read more…

Earlier this year, Target’s predictive marketing work successfully recognized a girl as pregnant and began sending relevant mailers her way. At the time, her own father was unaware (and the mailers made quite a splash). This story is indicative of a massive tectonic shift that not only affects marketing, but Read more…

There’s an interesting article by Michael Brenner (entitled “5 Mindset Shifts Marketing Leaders Must Make”) that’s currently getting a lot of attention. The 5 mindset shifts cited in the article are: 1. CMOs must walk in customers’ shoes 2. Firms need to differentiate through brand experience 3. The CMO role Read more…

Today Quant5 announced a new Predictive Marketing Dashboard and Prospect Scoring module as part of our Customer Analytics Suite. The Predictive Marketing Dashboard provides a complete view of key performance indicators (KPIs) to monitor, rate, and predict the performance of marketing and sales. The Prospect Scoring module extends the value Read more…

The key to any successful customer-driven strategy is to understand the dynamic sub-segments that make up the average, and then develop the right products, the right prices, and the right go-to-market plans for each of those sub-segments. Anthony K. Tjan, Harvard Business Review, December 28, 2010 (Full article here) The Read more…

Today Tod Reidel became the company’s VP of Customer Success. Tod brings both a management and customer focus to Quant5. Tod was previously COO of Structural Graphics, a leading direct marketing agency providing high-impact dimensional marketing solutions for direct mail, magazine inserts, and promotional packaging. He also co-founded a leading Read more…

The message from every quarter these days seems to be that marketers want to implement big data solutions to manage the haystacks of information their companies are housing. There is also no question that marketers are going to play an increasingly significant role in influencing decisions surrounding—and even operationally managing—IT. Read more…

The path from what’s hot to what’s not has never been faster than it is today. A rapidly changing media landscape, an ever-increasing myriad of channels, speed-of-light communications, and the ability for anyone to whipsaw virtually any subject via the Internet can turn what was thought of as the “next Read more…

We’ve just added a new feature to our website: For a limited time, we are offering free, 30-day trials of our revolutionary Customer Predictive Analytics software suite. There are no restrictions and no further commitments. We won’t even take a credit card number! We just want to make it easy Read more…